Meet the Team

The data analytics experts behind Upturn Growth

Cenk KIRAN

Founder & Principal Analytics Consultant

With over 15 years of experience in data engineering and analytics, Cenk has led data transformation initiatives for Fortune 500 companies and high-growth startups. Specializes in building scalable data infrastructure and turning complex datasets into actionable business insights.

Expertise

  • Data Architecture & Engineering
  • Cloud Data Warehousing (Snowflake, BigQuery)
  • ETL/ELT Pipeline Development
  • Machine Learning Operations (MLOps)
  • Business Intelligence & Analytics
  • Predictive Analytics & ML
  • Strategic Data Planning

Notable Achievements

  • Architected data platform processing 10M+ events/day for 6,500+ UK schools
  • Reduced data pipeline costs by 80% through optimization
  • Built ML churn prediction achieving 92% model confidence
  • Delivered 250% increase in dashboard adoption for SaaS platform
  • Led analytics teams delivering 40% efficiency improvements for enterprise clients

Gamze Lara KIRAN

Co-Founder & Growth Strategy Consultant

Marketing strategist with 20+ years experience driving growth for blue chip companies and high-growth startups. Specializes in product-market fit, go-to-market strategies, and data-driven brand activation that delivers measurable revenue growth and competitive advantage.

Expertise

  • Marketing Strategy & Brand Development
  • Go-to-Market & Product Launch
  • Digital Marketing & Demand Generation
  • Customer Acquisition & Retention
  • Data-Driven Growth Marketing
  • Business Development & Partnerships
  • Success Coaching & Team Development

Notable Achievements

  • Led growth strategies for 50+ global brands including M&S, Converse, and ING
  • Delivered 30% year-over-year revenue growth through optimization strategies
  • Built and scaled Generation M to 20-person agency serving enterprise clients
  • Developed go-to-market strategies launching products in 10+ markets
  • Coached 200+ professionals on growth marketing and business development

Working With Us

Our approach to client partnerships and team collaboration

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Collaborative Partnership

We work alongside your team, not in isolation. Every project includes knowledge transfer and hands-on collaboration.

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Contract Flexibility

Available for project-based work, ongoing retainers, or strategic advisory. We adapt to your needs.

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Results-Focused

We measure success by your business outcomes, not just technical deliverables. ROI is our north star.

Our Values

Transparency

Clear communication, honest timelines, and no surprises. You always know what we're working on and why.

Pragmatism

We choose solutions that work for your business, not just technically elegant ones. Practical beats perfect.

Continuous Learning

The data landscape evolves rapidly. We stay current so you benefit from the latest best practices.

Accountability

We own our commitments and deliverables. If something goes wrong, we fix it—no finger-pointing.

Let's Work Together

Available for consulting, contract work, and strategic partnerships