Turning complexity into confident decisions
I work with founders and family business owners at critical moments of change, helping them see reality beneath the noise and turn complexity into confident decisions.
Strategic Advisor
Background & Experience
I bring long-standing experience advising and leading growth across FMCG, retail, and multinational businesses, working closely with boards and senior leadership on market entry, brand launches, and revenue growth decisions.
My background includes senior marketing leadership roles in multinational market entry and the management of a full-service agency, where the focus was on building strong brands, creating commercial momentum, and delivering measurable growth.
Today, as Founder and Partner at Upturn Consultancy, I work with established businesses on go-to-market clarity, market positioning, and commercially sound growth decisions, supporting clients across the UK and international markets with a clear, experienced, and independent perspective.
Credentials
Who I Work With
Founders and Family Businesses
I work with founders and family business owners at crucial moments—when growth decisions carry real consequences and clarity can't be delayed. These are ambitious, established businesses where momentum is strong, but complexity has increased and steering growth now requires good solutions.
How I Help
Experienced, external perspective that translates complexity into clear, commercially sound decisions
Diagnose Objectively
Giving unbiased insight where owners may be too close to see clearly
Deliver Measurable Results
Linking activities to tangible KPIs like revenue, new customers, or operational savings
Tailored Solutions
Strategies shaped around your business's specific situation and goals, not templates
Support Implementation
Hands-on help in executing strategy, not just planning
Outcomes
Real results that support sustainable growth and confident decision-making
Services
Tailored strategic support for growth-stage businesses
Clarifying where growth will come from — and how to capture it
When revenue feels unpredictable, stretched, or overly dependent on a few clients, the problem is rarely effort. It's focus.
Business Objective
- • Increase revenue predictability and sustainable growth
- • Concentrate time and investment on the levers that genuinely move the business forward
What this service delivers
- A clear, honest view of how your business currently makes money
- Identification of the most effective growth drivers: customers, products, markets, and pricing
- A focused revenue strategy linked to realistic commercial targets
- Clear trade-offs, so you know what to prioritise — and what to stop
Result
Clear growth direction, fewer distractions, and more reliable revenue decisions.
Ready to turn complexity into clarity?
Book a complimentary strategy call to discuss your business challenges and explore how I can help.
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